bjfogg@stanford.edu
Like many people, I get tons of email. Ugh. I'll try to respond to yours . . .

phone: (707) 479-4552
I usually don't answer calls from unrecognized phone numbers, but I do return calls within a few days.

P.O. Box 20456
Stanford, CA 94309

BJ Fogg’s Behavior Model

To learn more about my Behavior Model:

1. See this site: www.BehaviorModel.org

2. Read this 2009 paper: “A Behavior Model for Persuasive Design”

(Note that the graphic in this paper is no longer current. Please don't use it.)

You can download my paper in pdf: Fogg-Behavior-Model