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Behavior Design
Technology itself doesn't magically change behavior. People creating products need to understand how human behavior works. Teaching people the psychology of behavior change is core to my work these days. I’ve created a set of models -- how to think clearly about behavior. And I’ve created a set of methods -- how to design for behavior.
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These models and methods work together and comprise “Behavior Design.”
![](https://static.wixstatic.com/media/c3b093_064a3642751b4059b411b1d89ed4790b~mv2_d_4272_2856_s_4_2.jpg/v1/crop/x_1460,y_456,w_2805,h_2357/fill/w_395,h_331,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/c3b093_064a3642751b4059b411b1d89ed4790b~mv2_d_4272_2856_s_4_2.jpg)
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