Persuasive Technology

• Persuasive Technology is my book explaining this new area.

• My focus now: persuading people via social media & social networks.

• My research shows how to build web credibility and trust online. 

• I’ve long been interested in using mobile phones to change behavior.

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Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, and human-computer interaction.